A great piece of advertising from Lays (known as Walkers in the UK and Ireland and are known for crisps) have exceeded all expectations in this wonderful piece of advertising. With the billboard on the side of the subway reading "Our potatoes are grown closer than you think.." promotes the fact that they don't ship potatoes over from other countries or if they do then close by countries so as to promote that they don't hurt the environment by using transport the potatoes a long way. It also gives off the image that Lays is a trusted brand and if its not then it should be because they are doing good for the world. I would love to see this or something similar on the London Underground someday.
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